Product Manager  – Cruise

Reports to Marketing Manager

Specific duties to include:

• Review cruise industry sources including emails, websites and press to select FIT products suitable for marketing to the Cruise Express client base
• Undertake market research such as source ideas/feedback from the sales team, research competitors.
• Seek products that match Cruise Express preferred suppliers.
• Drill down to the most appealing, exciting and potentially profitable products for development into weekly eflash material.
• With the Marketing Manager and Groups Manager – Cruise, Identify specific opportunities for the companies Exclusive Group Escorted Tour programme
• Using approved costing templates prepare product P&L’s for approval
• Liaise with Product Manager – Rail for product for cross platform opportunities
• Develop marketing collateral  including web pages, eflash and sales briefing notes. 
• Work with Marketing Manager for channel marketing plans
• Evaluate product performance via email open rates, CTR, enquiries received and bookings achieved.
• Work with supplier representatives to obtain special offers, special rates, marketing support and stay generally abreast of new offers in the market place.
• Brief Sale Manager and sales team using Workplace to ensure clear understanding of offers.
• Maintain the Cruise Express website ensuring product pricing is kept up to date and expired offers removed.

Email your resume to careers@cruiseexpress.com.au to commence your application with email title: Product Manager – Cruise